Using Social Media to Fill Open Positions
Once upon a time, the idea of social media recruitment was revolutionary. Now, Twitter, Facebook, LinkedIn are now some of the most prevalent job searching tools currently available.
According to Staffing Industry Analysts, as many as 94 percent of employers and recruiters in the United States have said they plan to use social media in their efforts to find new employees.
Two ways that Flexicrew uses social media tools are:
- Connect with passive candidates. Passive candidates are busy employees, which makes them desperately hard to pin down. You might not have the time to convince a passive candidate to look for new opportunities, but using social media you can build a relationship with these busy movers and shakers. This way, when a great job comes along, they’ll be more likely to listen to your wise counsel. Best of all, because social media can be viewed and updated from an office or on the road from a mobile device, the busy passive candidate never has to pause to connect with you.
- Share your positions. Social media isn’t just great for connecting with candidates, it’s also a great way to open up a two-way dialogue and help job seekers connect with you. Using social media, you can promote job openings and give interested job seekers a chance to find great positions.
When hiring for Flexicrew, we use Twitter, Facebook, and LinkedIn to promote new openings. We also used these social channels to give candidates a view into the company culture. As staffing professionals, it’s a great idea to use social media to promote your client’s company culture and unique selling points, making their jobs more attractive to the best candidates.