Effective Brainstorming in the Workplace Drives New Ideas

Why is Effective Brainstorming in the Workplace Vital?

The pressure for companies to generate new ideas and improvements can be overwhelming and that calls for effective brainstorming in the workplace by business teams.

Continuous new product or service creation seems to be mandatory in the workplace these days. There’s a demand from your boss to find new ways to improve the work process, your customers want to see a different approach than anyone else has shown, or you’re a business owner and you recognize that without flagging yourself as someone who stands out from the rest, you’re going to sink among all the other “me too” product or service competitors.

Can you create a mental spark of new ideas as simply as you see a spark when you touch two wires together?

Effective brainstorming in the workplace

The answer is – you can.

The first thing you need to do is quit thinking of ideas as things that just happen. You’ve heard of brainstorming, right? That’s a situation where people decide to cognitively generate ideas. They make the decision that they will create ideas within a timeframe – not that they will sit around the office for days, weeks or months waiting on some mysterious Muse to appear and give them a sign.

How do we brainstorm effectively?

There are techniques for effective brainstorming in the workplace employed by successful work teams.

First, write down all known facts and assumptions about the subject at hand. Then for each fact or assumption, ask “what if…?” Take the opposing view in your question.

“What if something else could create the same result?”

“If we didn’t have a specific resource, then how would we create this?”

“Suppose everyone called in sick one day, then how would we minimize the damage?”

“What if I had only 10 minutes to do this – is there a template I could use over and over again to speed things up?”

Always challenge assumptions.

Strip things away

Often, we get caught up in finding new ideas to add to the existing processes we have in place. But it’s as valid to think about cutting away ideas as it is creating new ones. You might have two different products in mind to create, and two different websites to market them. However by focusing on cutting out ideas you may discover that there is a core group who require both products – and then build just one website aimed at that core group.

So, ideas that take away work are sometimes more beneficial than those that do.

Use different discovery tools

Many people swear by mind maps. Some prefer a word narrative document – and others prefer spreadsheets. Get away from your comfort level by using a different medium to input your ideas out into and cull ideas out of. The process will feel different and make your brain respond differently – and often more creatively.

How to Generate Winning Ideas for Fast-Track Growth

Having strong ability to generate winning ideas as part of your creative process can fast track you on a successful career.  Life can sometimes feel like a competition. Most people want to come out on top in the day-to-day rat race of work, and personal challenges. A winning idea gets results and stands out from the norm. generate winning ideas

What Is a Winning Idea?

There are limitless possibilities that fit into this category. A winning idea could be a creative solution. A winning idea could be an efficient plan of action. A new product idea or design can also apply. The sky is the limit.

Innovation

A common theme in the topic of winning ideas seems to be the idea of innovation. According to the Merriam Webster dictionary, Innovation is defined as: “a new idea, method, or device.” Using innovation as part of your idea creation process is a critical step. The process of creating something new in your work can be the key to the success of a project.

Techniques For Idea Generation:

  • First, write down an idea list on paper. Sometimes the act of writing out or drawing ideas can inspire great ideas.
  • Second, brainstorm in groups & collaborate with peers
  • Finally, take a deep dive into the subject that you are seeking new ideas for. Reading new materials and exposing yourself to new ideas can often inspire creativity.
Limit Pressure


An important fact to keep in mind when trying to come up with innovative or creative ideas is not to pressure yourself. Without a doubt, don’t expect perfection or stress out if the ideas don’t come. Secondly do not try to create innovative winning ideas when under the pressure of a time deadline. This generally leads to loss of creativity or new ideas simply due to being stressed out by the process.

Set The Mood for Winning Ideas

The best way to inspire creativity is in a low-stress environment. Keep a positive attitude and mindset about brainstorming and searching for innovation. If the experience is enjoyable, you are more likely to be inspired. Creativity flows when the mind is free to innovate and create.

Moreover, the more that you get in touch with your idea generation skills and creative abilities the stronger you get at this process. Creativity and generating winning ideas are something that takes practice. Practice makes competence. Jump in and start innovating. Create a winning idea today.

Flexicrew Support

Of course, we look for creative candidates for our clients.  Stop by one of our offices where we can explain to you how to generate winning ideas and brainstorm your next position.